The List Continues to Grow

With each passing day, the list of those who are being affected by the Great Unraveling continues to grow. So much for the the notion -- mainly coming out of Washington and Wall Street -- that we are going through a bit of a "rough patch."

Working class families, homeowners, lenders, businesses that cater to consumers, municipalities, investors, and other segments of the economy have all been hurt by falling asset prices, shrinking budgets, a rising tide of red ink and rapidly diminishing economic prospects.

Based on the following report from Newsweek's Daniel Gross, "The Coming Charity Crisis," it looks like deteriorating conditions are also handicapping the groups that many Americans probably assumed would be there to lend a helping hand when the chips are down.

How the struggling economy is hurting donations.

The latest victims of the sagging economy: charities. In May the annual gala of the Robin Hood Foundation, an event at which a few thousand hedge fund magnates and leveraged buyout titans conspicuously display their wealth and commitment to social justice while rocking out to A-list musical guests (Shakira, John Legend, Sheryl Crow), raised $56.5 million, down 21.5 percent from $72 million the year before. (Tom Wolfe profiled the 2006 gala in Portfolio.) No surprise here. Many of the regulars have seen their net worths crushed in the past year.

But it's not just the charities of the swank that are suffering. The Salvation Army caters to a somewhat different crowd—i.e., tens of millions of middle-class Americans. And while it had a good Christmas, "since the first of the year, we've seen some slippage," says Maj. George Hood, a Salvation Army spokesman. Overall donations are down compared with 2007, and donations of used clothing and furniture to thrift shops have fallen by 20 percent. While natural disasters typically inspire a spike in donations, Hood says the earthquakes in China, the cyclones in Burma and the floods in the Midwest have yet to generate such an outpouring.

It would be unfair to say that Americans—whether they are accountants in Kansas City, Mo., or bond traders in Greenwich, Conn.—are becoming stingier. Rather, philanthropy is a pretty large industry. Charitable giving in 2006 was $295.2 billion, according to Giving USA 2006, about 2.2 percent of gross domestic product. For comparison's sake, Wal-Mart has annual sales of about $350 billion. And like every other industry, philanthropy is tethered directly to the health of the overall economy, and in particular to the health of the upper-middle-class consumer. If the past is any guide, it's likely to be a lean year for nonprofits.

A great deal of the public attention about philanthropy is generated by large, dramatic gifts by really rich people—the types who tend to be unaffected by short-term economic fluctuations. But while splashy donations like the $100 million the Blackstone Group's Steven Schwarzman commited to the New York Public Library might garner large headlines, or land a donor on the "Slate 60," such megagifts in 2006 represented just 1.3 percent of overall donations, according to Giving USA. Rather, it's the smaller donations by hundreds of millions of nonbillionaire Americans that fuel most of the nation's nonprofits. (In 2006 individuals accounted for about three-quarters of donations.)

With the economy slowing and likely in recession, charitable giving will probably slump this year and possibly next. After all, charitable donations are a lagging indicator, says Robert Evans, managing director of EHL Consulting Group, a Philadelphia-based firm that advises nonprofits on fund-raising. "It's a lagging indicator for a number of reasons, not the least of which is the fact that in the minds of some, philanthropy is a luxury. You pay your bills first and then start making charitable gifts."

The data seems to bear Evans out. During the last 40 years, according to data provided by Giving USA, charitable giving fell in real terms (i.e., adjusted for inflation) in years in which the economy was in recession, or in years in which there was a significant stock market dislocation. Giving fell in 1980, 1987, and 1990. The last time the economy contracted was in 2001. That year, according to Giving USA, charitable giving fell 2.3 percent in real terms, after having boomed along with the stock markets and the economy at large in the late 1990s. But while the economy resumed its growth in late 2001, charitable giving slumped in real terms in both 2001 (down 1.4 percent) and 2003 (down 0.2 percent). Evans believes giving is less tied to overall economic trends than to traumatic events that might cause donors to seize up for a few months, such as 9/11, the Kennedy assassination, or Watergate. Indeed, 1974, the year the Nixon resignation drama played out, was the worst year for charitable giving in the past 40 years. Donations fell 5.4 percent in real terms that year.

Evans suggests that the best indicators to watch aren't the hauls from splashy public events such as the Robin Hood gala or the results of the Salvation Army, which relies on middle-class donors. The most effective fund-raising efforts aren't parties but efforts in which people appeal to their friends and colleagues face to face. And over the years, he believes, philanthropy, like the U.S. economy itself, has become more top-heavy. In a prior generation, 80 percent of funds were donated by 20 percent of the people. Now he believes the ratio is more like 90 percent donated by 10 percent of donors. "Today we have to be looking at the high end [those with incomes of more than $100,000 a year] more than ever before." If layoffs of white-collar workers at companies such as Ford continue, and if the United Way campaigns that rely so much on upper-level management struggle, 2008 could be a lean year for nonprofits.

Comments

[Rocky]

As US income has become more concentrated, it is not surprising that donations have become even more so. The average household is having a hard enough time paying for gas, the mortgage and food. Who has money for the latest museum capital fund raising project? It is hard to feel sorry for all the public radio stations falling all over each other in their efforts to extract pledges from listeners. How many NPR stations does the San Francisco area need? And if they shut down between midnight and 5 am to save money (as some did years ago), would it be the end of the world? I hardly think so.

[Qdexo]

It really is a Great Unraveling, of global scale. This can really be traced all the way back to the 1970's. The global controllers have been selling too much fear and not enough love. Peace!

[johnny Rockfeller]

The era of freebies is drawing to a close. We are reverting to a swim or sink society. I think when this economy really tanks many will go down with the ship.
Folks, there will be no one around to throw you a lifeline so learn to assumme personal responsability for yourselves

[Douglas Stambler]

Please check out my video and original song,

"Hello, USA: We're Screwed" at:

www.youtube.com/watch?v=VnNemmSy3-Y

Thank you.

[joy]

My brother works for a large corporation. Wanting to do something good for the community, they planned to organize a canned food drive. This would have brought in THOUSANDS of canned goods. Would you believe that they had trouble finding anyone who wanted the food? Some charities only wanted money. Others would accept some foods, but not others. One agency demanded an accurate account of every type of canned good that was to be donated. One would accept the food, but only if someone delivered it. I myself still have two large boxes of perfectly good canned goods, pasta, sauces, crackers, etc. that I would love to deliver to a food bank, but I can't find one that takes small donations. I'd pass out food to the homeless on the street before I'd ever deal with a food charity again.

[sharon]

This may be a bad time to badmouth any charity organization, but I have never forgiven nor forgotten the United Way scandals of years past--the chief one being administrative overhead costs and administrative excesses

My main recollections of United Way are of their putting the squeeze on lower-level clerical staff. We were living at the poverty level ourselves. The United Way speaker who came to our organization pointedly avoided answering questions about how the money was allocated. Some of the money, I later learned, was used to build a recreational facility in perhaps the richest suburb of our city.

For many years, I have viewed United Way as a "take from the poor, give to the rich" organization.